After more than a quarter's century of hands-on experience in the financial sector, managing assets totaling more than $10 billion, Paul Kirchner has seen it all: Bull Markets and Bear Markets. Recessions and rebounds. Bust Cycles followed by Boom Cycles.

And throughout all these topsy-turvy ebbs and flows of every different market season, one constant remained: For businesses, if you're not generating leads, you're eventually generating losses.

"Managing high-level corporate finances is much more than pure analytics," Mr. Kirchner observed. "If it was purely number-crunching, nobody would ever lose money; they'd simply plug the numbers into the formula and always make the right decisions. But obviously, it's far more complex than that."

Mr. Kirchner first studied these complexities in college, earning a Bachelor's degree in Business from the University of South Florida in 1975. From that moment on, in a career spanning four decades, Mr. Kirchner has shrewdly safeguarded billions of dollars of company resources in North America's leading industries: Real estate, banking, insurance and the consumer response sectors. He's managed more than 700 employees in 37 states, also mastering the microeconomics of corporate layering and infrastructure efficiency-enhancement.

"It's not just analytics," Mr. Kirchner repeated. "It's about perspective - and maximizing resources - and managing growth - and understanding the consequences of every decision in its absolute totality. There's a real art to business finances, and I'd like to think that after all this time, I've gotten pretty good at my craft."

Mr. Kirchner's financial artistry is far more than "pretty good"; his fiscal acumen was coveted by corporate titans like JP Morgan Chase, and over the course of his professional lifetime, Mr. Kirchner has managed somewhere between $11 billion and $13 billion in assets. That total is more than merely mind-boggling - it actually exceeds the annual Gross Domestic Product (GDP) of over 70 foreign nations.

Now serving as Chief Financial Officer for Viking Media Marketing, Mr. Kirchner's personal inventory of business knowledge translates into a wealth of money-making resources for Viking Media Marketing's clients and strategic partners. He lives in Plant City, Florida with his wife.