Heralded as the industry's definitive voice in direct response Lead Generation - and for good reason: Rob Anderson's trailblazing Lead Generation campaigns have proven themselves recession-proof, producing over $1.5 billion in annual sales. Combining his mass marketing mastery with an insider's understanding of television advertising, Mr. Anderson co-founded Viking Media Marketing in 2010 to help entrepreneurs grow their businesses by identifying and activating new consumers.

"I have firsthand knowledge of what it's like to be a business owner," said Mr. Anderson from Viking Media Marketing's global headquarters in Tampa, Florida. "And that's precisely why Viking Media Marketing is so dimensionally different from all other advertising partners and Lead Generation companies: We understand that marketing is an investment - and when you invest in one area, you're limited in how much you can invest in another. In other words, if your marketing dollars aren't making you money, then they're costing you money.

"At Viking Media Marketing, we're dedicated to delivering the highest ROI anywhere in the industry, generating more qualified leads by cost-effectively identifying, targeting and activating your company's ideal target audience. We've built a full-purpose, one-stop conservatory for tailor-creating eye-popping TV campaigns, purchasing airtime at the lowest costs, operating the call centers, and cultivating the kind of foot-traffic that ultimately rings registers.

"Because marketing is an investment, you don't spend money with us; you make money with us."

Before co-founding Viking Media Marketing, Mr. Anderson served as President of Focus Inc., establishing an entirely new lead-generating business model for over 400 companies in the automobile, financial, healthcare, consumer credit and insurance sectors. Focus Inc. also managed multimedia marketing campaigns for some of the most successful brands in direct response history: George Foreman Grill, OxiClean, Sonicare Toothbrush, Orange Glo and the Tae Bo fitness craze. Under Mr. Anderson's stewardship, Focus Inc. accounted for over $10 billion in total sales, generating over five-million viable leads.

A former Senior Writer and Producer for HSN, Mr. Anderson earned a life-changing, behind-the-scenes education in television sales activation with the world's first-ever home shopping TV network, writing and producing commercials and infomercials for a slew of HSN's most prestigious partners: NFL, NASCAR, MLB and The Sharper Image. Armed with this "insider's knowledge" of how multibillion-dollar corporate conglomerates shape images and leverage the national airwaves, Mr. Anderson consolidated this knowledge, streamlined the vision and developed Viking Media Marketing's "turnkey" marketing system for generating the most amount of qualified leads at the lowest possible price.

Even today, HSN still covets Mr. Anderson's services, retaining his consulting talents, providing Viking Media with a unique pipeline to HSN's multimedia marketing platforms.

Mr. Anderson currently resides in Tampa, Florida with his wife and sons. He's a featured columnist for Auto Dealer Monthly and Special Finance Insider.