Viking Media Most Frequently Asked Questions

Q: How can Viking Media Marketing help make my business more profitable?

A: Simply put, Viking Media Marketing is capable of generating a near-limitless number of new qualified leads - in your hometown, on a regional basis or even from coast-to-coast - for your business or service. We're the undisputed industry leaders at monetizing the TV airwaves - and we have the facts to prove it: Viking Media Marketing's exclusive Lead Generation System produces $1.5 BILLION ANNUALLY in new sales for our clients, and over FIVE MILLION DIFFERENT TIMES we've generated viable, qualified, local leads that ring registers.

We're the most prolific Lead Generators in the history of our industry.

As a full-purpose, one-stop conservatory, Viking Media Marketing handles all aspects of TV Lead Generation: From tailor-designing personalized ad campaigns specific to your marketplace; to purchasing local airtime at the lowest costs; to operating the call centers; and to guaranteeing your business as many qualified leads as you can handle.

So if you're already operating at peak-capacity, we're not the right company for you.

But if your primary business challenge is activating new consumers, Viking Media Marketing will make you money by finding and activating them for you.

Q: Why is Viking Media Marketing's Lead Generation system so powerful?

A: Our unmatched success at Lead Generation is a byproduct of Viking Media Marketing's two most vital assets: The experience, business savvy and commitment to excellence of our team of marketing professionals - and the raw publicity power of television.

No other medium reaches more eyeballs as quickly and as memorably as television.

Because we understand this medium on both a business level and as TV insiders ourselves, Viking Media Marketing's proprietary infrastructure allows us to generate more qualified leads at lower prices than anyone else. Our critics might decry this built-in "unfair advantage," but our results speak for themselves.

Q: What's so advantageous about digital leads?

A: The difference between digital leads and all other leads is quality and quantity.

Direct mail leads and most other Lead Generation services are handicapped by either the price-per-solicitation (i.e. postage), a limited pool of applicants, or unqualified results. These programs still occasionally produce viable leads, but the technology & overhead to capture them cannot match the efficiency & profitability of Viking Media Marketing's TV-based Lead Generation system.

Here's why:

Television's pool of qualified candidates is exponentially vaster than anyone else; it's the difference between reaching tens of thousands of qualified consumers at any moment in time, compared to pilfering through just a few dozen applicants and retaining the top scraps.

We turn your pool of candidates into an ocean of candidates - and when it comes to navigating oceans, who better than a Viking?

And because of the sound, video, storytelling, and the uniquely shared viewing experience of television & web-surfing, we can capture your audience's attention infinitely more powerfully than with any other medium. When it comes to creating memorable impressions in a target audience, TV & the Internet reigns supreme.

Plus, appearing on television automatically conveys something important to your potential customers: It says that your business has "graduated" from the B-, C-, and D-Level advertising vehicles. It says that your company is successful and plans on being around for a while.

And products and services that appear on TV are perceived as being of higher quality & bestowed more credible than, say, advertisements on local radio or Facebook; it's the reason why the "As Seen on TV" tagline improves sales. So you're not just receiving qualified new leads - you're also investing in growing your company's brand identity at no extra cost.

The total benefits package of TV-based Lead Generation is unbeatable.

Q: What are the 'real world' results of a Viking Media Marketing lead generation campaign?

A: Napleton's Chrysler Jeep Dodge of West Palm Beach was challenged by both location and marketing. They sold 30 to 40 cars a month before contacting Viking. New management was brought in and the first call they placed was to us. The General Manager whom we had an earlier existing relationship with immediately tasked us with increasing sales to over 125 vehicles a month.

We immediately went to work researching how many leads we needed to generate to get the store to the directed sales volume. First, we looked at the conversion rate of the leads. Then we looked at how many leads we would need to get to that number. Finally, we placed a dollar value on that number of leads and gave the client the budget required to reach their goal.

When the month was over, the dealership had actually converted a higher percentage of leads than expected and sold 149 cars in the first month, nearly a 300 percent increase in sales. Good marketing can outweigh a bad location, a bad economy, or any other excuse you can find for subpar performance.

Q: How much do you charge for your services?

A:When prospective clients contact Viking Media Marketing we let them know we can work with virtually any budget. We are not a one size fits all marketing company. We understand the different and unique challenges faced by all sorts of companies when it comes to budget. If you're a start-up with limited resources who wants to introduce yourself to the world we can make a budget to fit your financial needs and your dreams. If you're an established brand looking to increase your direct to consumer marketing contacts there is no one more economical than Viking.

As you can see from our website, our resume is vast and quite varied, so you can trust we have worked within every budget imaginable. So before we talk price let's talk about your specific wants and needs. It's important to us to understand your business and your marketing challenges in order to put a number to your campaign. We have been involved with clients who spend $3,000 a month all the way up to $3,000,000 a month. The one thing you can always be sure of is the quality of the marketing, service and performance from Viking Media Marketing will not differ regardless of your budget.

Q: I see local companies taking their chances by airing homemade TV spots on their own. What are the advantages to partnering with Viking Media Marketing?

A: Quick thought experiment: Imagine the last locally-produced TV commercial you watched. Ok?

Now... how was the quality?

Was there a big drop-off in professionalism from the locally-produced ad and, say, a national ad? Did the ad come across as amateurish and dated?

Exactly.

Viking Media Marketing's in-house team of award-winning Directors and Executive Producer has worked with the very best: FOX, CBS, MTV, HSN and more. They've won industry awards for national ad campaigns for Dunkin Donuts and Capital One Credit, and even won the "Best of Show" trophy for promos developed for the blockbuster Mission Impossible film franchise.

Our team will make your business look spectacularly superior to your competition. And there won't be anything amateurish about it.

But we safeguard much more than just how you look. We also optimize your sales message.

Because of our insider knowledge of the $30 billion-annual TV direct response industry, we're experts at structuring your sales message to optimize its effectiveness, choosing the phrases, build-up, storytelling and overall direction to maximize the activation of your target audience.

In short, advertisements created by Viking Media Marketing professionals will be more effective than ads created by anyone else - because nobody has spent more time analyzing and studying this industry than we have. From dollars-per-minute to half-hour infomercials, we know this industry inside-out.

On top of it all, we have the insider relationships and category knowledge to negotiate the very best deals for television time.

Consider: The person negotiating on behalf of the TV network is a full-time professional. Doesn't it make sense to have a full-time professional negotiating on your behalf, too?

Given Viking Media Marketing's national reach - and ability to leverage thousands of ad-buys throughout the year - we can command more airings at lower prices.

This is what we do.

Q: May I see samples of your work?

A: Absolutely! Please click here to review our previous work. Also, we encourage you to listen to testimonials from our clients here.

Q: What are the real world results of a Viking Media Marketing Infomercial Campaign?

A: HSN asked us to create two campaigns for Ingenious Designs, a company founded by Direct Response Pioneer Joy Mangano. Joy is the inventor of the Miracle Mop and HSN's best selling product of all time Huggable Hangers. Joy has sold tens of millions of dollars worth of products on both HSN and QVC and came to us to create direct response campaigns for two of her most important products, GreenPan and Huggable Hangers.

GreenPan is state-of-the-art cookware which is made with Thermolon technology. GreenPan with Thermolon is a first of its kind all natural ceramic cookware. This was an incredibly important campaign because GreenPan was the most successful launch in HSN history. We were charged with creating a half-hour infomercial introducing the world to this revolutionary brand. This was a challenging proposition because both GreenPan and Huggable Hangers were fairly well established on HSN when we were hired to bring them to a brand new national direct response audience. Through years of experience we understood that the national direct response audience is quiet different than that of a television shopping network. This may sound odd but it's true. The TV shopping audience is very dedicated to their favorite shopping channel. There is a level of trust and most customers are repeat buyers. In other words, HSN customers are loyal to the HSN brand. It is similar to traditional bricks and mortar retail loyalty; if people are loyal to a store they are willing to try new products off the shelf because they trust what is in stock.

So our challenge with both Huggable Hangers and GreenPan was credibility. We chose Todd English to co-host the GreenPan infomercial. Todd is a four-time James Beard award-winning celebrity chef and owner of over 20 restaurants nationwide. This provided us with instant credibility, but certainly not enough to carry a national show. After securing Todd, we then set out to interview as many industry experts as possible. We created a panel within the show that included scientists, EPA experts and many other meaningful opinion shapers from the cookware industry. It worked. The show tested and now GreenPan with Thermolon technology is one of the most successful cookware launches of all time.

Q: Can you individualize your services to suit my unique market needs?

A: All of our campaigns are individualized to suit the specific needs of your brand - your market region - and your target audience. There's nothing "generic" about it.

If you think about it, Viking Media Marketing is a Lead Generation company. The more qualified leads we can generate, the more profitable we can become. So we're fully incentivized to launch the kind of advertisements that are most meaningful to your target audience - and we know from experience that the most meaningful ads are the ones that incorporate your company's unique, one-of-a-kind identity and regional realities.

Our success depends on your success - which is why we don't just "serve" our clients. We grow with our clients.

Q: How do I learn more?

A: Please don't hesitate to call us at 866.600.3311 or send us an email [hyperlink] at sales@vikingmediaonline.com.

We look forward to hearing from you - and hope we can grow together!